Privacy Policy

What personal information do we collect?

Depending on how you interact with the Site, we may collect:

• Contact details — such as your name and email address when you use our contact form, subscribe to our mailing list, or download resources (for example, our e‑commerce AI traffic roadmap PDF).
• Messages and inquiries — the content you send when you contact us about projects or services.
• Technical data — such as browser type, general location (e.g. country/region derived from IP), and usage information collected via cookies and similar technologies (see below).

When do we collect information?

We collect information when you:

• Submit our contact form or otherwise email us;
• Subscribe to our newsletter or marketing emails;
• Sign up to receive a resource (such as a downloadable PDF);
• Browse or use the Site (through cookies and analytics).

How do we use your information?

We may use the information we collect to:

• Deliver the content, products, and services you request (including sending download links or resources you asked for);
• Respond to customer service requests and correspondence;
• Send occasional emails about our services, updates, or content we believe may interest you (where permitted by law);
• Improve the Site, our tools, and user experience;
• Understand how visitors use the Site (e.g. aggregated analytics);
• Follow up after correspondence (email or other channels).

Email marketing and MailerLite

If you subscribe to our list or download a lead magnet, we may process your email address through MailerLite, our email marketing provider. MailerLite is a third-party service that stores subscriber data and sends messages on our behalf. Their data processing is governed by their own policies and agreements; data may be processed in the European Union, the United States, or other regions where they operate.

You can unsubscribe from marketing emails at any time using the link in any marketing email we send.

How do we protect visitor information?

We implement reasonable administrative and technical measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. Access to personal data is limited to those who need it to operate the business. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

Payments and third-party processors

If you purchase products or services through a third-party checkout or payment provider, payment details are processed by that provider under their terms and privacy policy. We do not store full payment card numbers on our servers for such transactions.

How do we use cookies?

Yes — we use cookies and similar technologies. Cookies are small files stored on your device that help the Site recognize your browser and remember certain preferences. We use cookies for purposes such as:

• Understanding and saving preferences for future visits;
• Compiling aggregate data about site traffic and interactions to improve the Site and our tools;
• Working with trusted third-party services that help us measure usage (see Google Analytics below).

You can configure your browser to refuse cookies or to alert you when cookies are being sent. Disabling cookies may limit some functionality of the Site.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help analyze how users use the Site. Information generated by the cookie about your use of the Site (including your IP address) may be transmitted to and stored by Google on servers in the United States and elsewhere. Google uses this information to evaluate use of the Site, compile reports for website operators, and provide other services relating to website activity and internet usage.

You can learn more about how Google uses data and how to opt out of Google Analytics by visiting Google’s Privacy Policy and using the Google Analytics Opt-out Browser Add-on.

By using this Site, you consent to the processing of data about you by Google in the manner and for the purposes described above, unless you adjust your browser settings or use opt-out tools as described.

Third-party disclosure

We do not sell your personal information. We do not trade or otherwise transfer your personally identifiable information to outside parties for their own marketing purposes. We may share information with trusted service providers (such as MailerLite and Google Analytics) who assist us in operating the Site and our business, subject to confidentiality and appropriate safeguards.

International transfers

We are based in Switzerland. If you access the Site from other countries, your information may be transferred to and processed in Switzerland, the European Economic Area, the United States, or other jurisdictions where our providers operate. Where required, we rely on appropriate safeguards (such as standard contractual clauses or adequacy decisions) for such transfers.

Your rights and opt-out

Depending on applicable law, you may have the right to access, correct, delete, or restrict processing of your personal data, or to object to certain processing. You may opt out of direct marketing at any time by using the unsubscribe link in our emails or by contacting us below. We will respond to reasonable requests within a reasonable timeframe (often within 30 days, where applicable).

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. We encourage you to review this page periodically.

Contacting us

If you have questions about this Privacy Policy or our data practices, contact us at:

BlueSkies Digital
Switzerland
Email: info@blueskiesdigital.com